Author name: socialstudio

Analyzing the Reach and Impact of a Public Awareness Campaign

Client Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) ContextA public awareness campaign ran on Facebook and Instagram for two years, aiming to educate multiple communities. The client requested a comprehensive evaluation—not only of reach and viewership, but also of how the campaign was perceived, retained, and understood by the target audience approximately two years after it […]

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Early alert system & Media Monitoring 

ClientThe European External Action Service (EEAS) ContextThe project aimed to explore daily public online discussions related to specific topics of interest. They wanted a simple way to receive short daily summaries—while also building a searchable archive with trend charts and quick-reference data for internal use. Our ApproachWe developed a streamlined reporting system powered by Google

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Humanitarian Needs Monitoring Through Social Media During the Gaza Crisis 

Client United Nations Office for the Coordination of Humanitarian Affairs (OCHA) , United Nations Women (UNW), and the Accountability to Affected Populations Task Force (AAP Task Force) ContextAmidst the ongoing war in Gaza, reliable reporting on humanitarian conditions became increasingly difficult due to limited media access, restricted movement, and intermittent communication blackouts. In this environment,

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Twitter: the overlooked champion of media monitoring

“The Process of Monitoring Discussions on Twitter: A Guide for a Social Media Monitoring Agency” Twitter is one of the most popular social media platforms, making it an important source of customer feedback and insights for brands. As a social media monitoring agency, it’s essential to have a robust process for monitoring discussions on Twitter

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Digital landscape assessment

Digital transformation has become an imperative for countries across the world to address complex development challenges, drive economic growth, and realize the Sustainable Development Goals (SDGs). In the face of continued occupation, the State of Palestine has embarked on a mission to leverage the potential of a digital transformation to tackle its persistent development challenges,

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