September 17, 2025

Analyzing the Reach and Impact of a Public Awareness Campaign

Client Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) ContextA public awareness campaign ran on Facebook and Instagram for two years, aiming to educate multiple communities. The client requested a comprehensive evaluation—not only of reach and viewership, but also of how the campaign was perceived, retained, and understood by the target audience approximately two years after it […]

Analyzing the Reach and Impact of a Public Awareness Campaign Read More »

Early alert system & Media Monitoring 

ClientThe European External Action Service (EEAS) ContextThe project aimed to explore daily public online discussions related to specific topics of interest. They wanted a simple way to receive short daily summaries—while also building a searchable archive with trend charts and quick-reference data for internal use. Our ApproachWe developed a streamlined reporting system powered by Google

Early alert system & Media Monitoring  Read More »

Humanitarian Needs Monitoring Through Social Media During the Gaza Crisis 

Client United Nations Office for the Coordination of Humanitarian Affairs (OCHA) , United Nations Women (UNW), and the Accountability to Affected Populations Task Force (AAP Task Force) ContextAmidst the ongoing war in Gaza, reliable reporting on humanitarian conditions became increasingly difficult due to limited media access, restricted movement, and intermittent communication blackouts. In this environment,

Humanitarian Needs Monitoring Through Social Media During the Gaza Crisis  Read More »

Scroll to Top