Analyzing the Reach and Impact of a Public Awareness Campaign
Client Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) ContextA public awareness campaign ran on Facebook and Instagram for two years, aiming to educate multiple communities. The client requested a comprehensive evaluation—not only of reach and viewership, but also of how the campaign was perceived, retained, and understood by the target audience approximately two years after it
Analyzing the Reach and Impact of a Public Awareness Campaign Read More »